CleanCloud is a worldwide cloud software provider for Dry Cleaning and Laundry business. Founded in 2014 with only 4 team members, it now stands as a leader on a global scale.
Discover how we helped CleanCloud to increase their presence on a global market by their scaling up its visual identity and building a flexible style guide for their future product elaboration.
“A Founder Using Cloud Services To Save Family Businesses”
“There are lots of families running dry cleaning businesses. We give them the tools to do that. We handle all of the operations for pick up and delivery. We manage the logistics for the driver, telling them where to go, we manage the payments; everything they would pay someone a lot of money to do.”
With HQ located in London, CleanCloud is a cloud-based software solution for laundry and dry cleaning businesses around the globe. With 5,000+ clients in 69 countries worldwide, CleanCloud is disrupting a disrupted market. They aim to help dry cleaning and laundry eco-system to automate their workflow, improve customer management, track performance and much more. All resulting in a drastic increase in customer satisfaction and staff efficiency.
It all starts off as something simple and easy. But as a rule of thumb, the time goes by and it drags your project along with it, followed by a necessity of new functions to be implemented. It is a natural process that eventually every developing product is facing. You come to the decision point when it needs a visual rehaul to remove constraints between functionality and accessibility making it possible to grow.
Larger demand, innovative ideas, new challenges and so on... These key factors play a large role in increasing functionality of a product.
We often have discussions with innovative digital product executives. Those tend to split essential parts of their business such as marketing websites and web/mobile apps. Indeed, each tool serves its purpose, but they all are puzzles of one great product. By the end of the day, it's all about your product recognition by a client or customer.
CleanCloud has approximately a good half of their clients located internationally. Different cultural and linguistic aspects had a serious impact on our decision-making process. A flawless approach to your target audience vastly contributes to the success of your product or brand. We carefully reviewed possible clientele and revolved around the ideas of being highly intuitive.
We saw a current design of CleanCloud to be clunky and overloaded with heavy functionality. Everything needed to get organized looking from the POS operator's perspective. With secondary functions hidden away, and extra things removed, it allowed for the interface to breathe and feel intuitive. Our design foundation revolved around creating a rewarding user experience.
We got our hands on every product aspect, from print to digital. Working along with their marketing and front-end team elaborating consistent user experience. It allowed us to refine visual identity, product website, create a UI kit for web application and finally introduce a precise control process.
We did a full web application design revamp. Together with CleanCloud's team, we optimized its layout and improved app accessibility. After evaluating their key performance indicators, we created their overview and dashboard pages where clients can see the financial data of their outlets and other useful information.
CleanCloud came back to us a year later after their web application launch to create a complementary mobile/iOS version to be used by their clients and couriers. This lets them cover a broader work cycle in a brand-new, mellow look.
Really proud to announce that CleanCloud has been nominated for Best SaaS Product for Small Business at The SaaS Awards,
a global programme recognising companies at the forefront of software-as-a-service. Over 400 organisations were put forward, so it's great to have made the shortlist.
Heartbeat was an extension of our design team rather than an outsourced partner. When we launched a new site, it was something new to the market, disrupting the current state of the industry. We are currently growing a lot, and Heartbeat complemented the growth with their design process. The ROI of working with Heartbeat was definitely positive.
CEO & Co-Founder, CleanCloud
We are surrounded by amazing cultural and physical weather climates. Our HQ is located in Odesa — a beautiful seaside resort near the Black Sea. Anton Checkhov lived in this same neighborhood, and we are just one minute away from the opera house where Tchaikovsky conducted.