Top 5 UI/UX agencies to work with in 2024

Dec 9, 2023

Explore UI/UX insights with heartbeat, your go-to agency for innovative design solutions.

The need for top-notch UI/UX design remains crucial in 2024. Choose from the best UX agencies for a new website, app redesign, or to enhance your digital product.

While many companies are embracing in-house UX experts and designers, the expertise of specialized UX design firms remains invaluable. From the US to Europe, we've curated a list of exceptional user experience consultancies and full-service UI/UX design agencies. Each entry includes a succinct overview to guide your decision-making. If you're looking for a one-stop solution, our UX design agency at Heartbeat offers the expertise and insight you need, no matter your company's size or sector. Let's connect to discuss your goals. Also, explore our insights on UX design frameworks for your future projects. Without further delay, here are the top UX agencies of 2024:

1. heartbeat: Story-driven brand identity & design

Creating a design that tells your brand's story

heartbeat design

At heartbeat, we specialize in story-driven brand identity and design, not just for SaaS products but also for pioneers shaping the future of the internet. Our approach is to fully understand your brand narrative and enhance it with appropriate aesthetics, a cohesive design system, and efficient design processes.

Our global footprint and expertise

heartbeat's reach is global, with significant impacts from San Mateo to Bengaluru, Toronto, London, and Atlanta. Our team has grown robustly, reflecting our expanding influence in the design world.

Work with heartbeat design agency

Ready to transform your brand's digital presence with Heartbeat's expert design services? Let's talk about your project, or take a look at our latest work and learn about our process. Join us in creating design solutions that resonate with your audience and elevate your brand.

2. Ideo: reinventing design thinking

Ideo's evolution from industrial to interaction design


Founded in Palo Alto, California, in 1991, Ideo quickly emerged as a leader in UX design. Initially focused on industrial design, their journey to interaction design was marked by iconic projects like the Apple Mouse and Palm PDAs. Founder David Kelley's introduction of "design thinking" transformed design into a vital management tool, placing Ideo at the forefront of innovation. Despite criticisms for their focus on prototypes and high costs, Ideo's influence in design education and thought leadership cements their status as a top global UX agency.

Ideo's impact on design and innovation

Ideo's approach to prototypes and innovation projects has made them a beacon in UI/UX design. Known for assembling diverse teams to create groundbreaking concepts, Ideo has become synonymous with cutting-edge design and thought leadership in the tech world.

Partnering with ideo

For businesses seeking a pioneering approach in design thinking and innovative solutions, Ideo stands ready. With a legacy of transforming design approaches and a portfolio featuring industry giants, Ideo remains a premier choice for those looking to redefine their digital presence.

3. MetaLab: Canada's Interface Design Powerhouse

MetaLab's journey from a startup to a design leader

metalab design

MetaLab, starting as a web design startup in 2006 in Canada, has become an influential interface design firm. Today, with over 150 employees and part of the Tiny group, MetaLab stands as a testament to growth and innovation in design. Their service offerings span product design, software development, and UX/UI design, catering to high-profile clients like Slack and Coinbase.

MetaLab's global reach and expertise

With a commitment to preserving its unique culture and ethos, MetaLab's growth story is one of maintaining brand identity while expanding its impact globally. Their approach to remote work and employee well-being, combined with a portfolio of top-tier clients, highlights MetaLab's position as a leader in interface design.

Engage with MetaLab for design solutions

If your project demands top-notch interface design and innovative digital solutions, MetaLab is ready to collaborate. With their rich experience and diverse capabilities, MetaLab is equipped to elevate your digital presence to new heights.

4. Fantasy Co: crafting futuristic UI/UX visions

Fantasy: A synonym for high-end design

fantasy design

Since its inception in 1999, Fantasy Co. has been synonymous with pioneering UI/UX design. Known for their exquisite design and consulting services, they have established themselves as a leader in futuristic digital design, with offices in major cities across the US and London.

Fantasy's visionary approach to UI/UX

Fantasy's reputation is built on their ability to reimagine and reshape digital products. Their early "What if?" videos showcased their prowess in high-end graphic design, paving the way for their evolution into a comprehensive digital agency serving renowned clients like Porsche and USA Today.

Collaborate with fantasy for innovative design

Fantasy Co. offers a unique opportunity for businesses looking to push the boundaries of digital design. Their expertise in creating futuristic UI/UX designs makes them an ideal partner for brands aiming to stand out in the digital landscape.

5. Frog: pioneering design for over 50 years

Frog's legacy in industrial and digital design

frog desgn company

Frog, one of the oldest industrial design firms, celebrated its 50th anniversary as a trailblazer in the design world. Originally an industrial design and branding firm, Frog has adeptly navigated the shift to digital, expanding its expertise to embrace the evolving technology landscape. Offering a diverse range of services from furniture and hardware design to branding and website creation, Frog has established itself as a multidisciplinary design powerhouse.

Frog's global presence and multifaceted expertise

With a firm footing still in industrial design, Frog excels in projects that intertwine digital interfaces, hardware, and branding. Operating from 10 offices worldwide, Frog has positioned itself as a leading multinational design company, employing over 500 people. Their approach to "digital transformation" and "digital strategy" highlights their adaptability and foresight in the ever-changing world of design.

Engage with frog for comprehensive design solutions

For businesses seeking a design partner with a rich legacy and a broad spectrum of expertise, Frog presents an unmatched opportunity. Their comprehensive approach to design, covering both traditional and digital realms, makes them an ideal choice for projects demanding a seamless blend of various design elements.

Comparing top UX agencies

Diverse specializations in UX design

While all these agencies are leaders in UX design, each excels in a specific domain. This analysis delves into the key attributes of the best UX consultancies, evaluating them based on criteria like usability, visual design, concepts, implementation, and more. It's important to note that these observations are based on personal experiences and industry insights.

Usability vs visual design

In the UX field, there’s a balance between usability and visual design. While some agencies prioritize visual aesthetics and branding, others focus on usability and clarity. Top UX designers, like those at heartbeat, understand that both aspects are crucial for a product's success. Industries vary in their emphasis—some prioritize usability, while others invest more in aesthetics. The agencies listed here excel in both areas, but this evaluation aims to highlight their primary strengths. Explore more on this balance at UI vs UX: What’s the Difference.

Concepts vs implementation

The term "strategic design company" often appears on UX agencies' websites. Initially, design focused mainly on visuals, but today, it encompasses usability, strategy creation, prototyping, and data analysis. These skills are not only vital in design projects but also in shaping business strategies. Heartbeat, with its comprehensive approach to UX, exemplifies this blend of strategy and implementation. Learn more about our strategies in 4 UX Design Frameworks for Your Future Projects.

Diverse approaches in UX agencies

Strategies and concepts in UX design

UX agencies today often focus beyond product design, delving into strategic and conceptual work for large corporations. Agencies like Ideo are renowned for their innovation projects, prioritizing market research and conceptual viability over tangible products. In contrast, firms like Work & Co emphasize hands-on implementation. The ideal approach varies, with some agencies maintaining a balance between strategy and product realization, transforming ideas into functional products.

Advertising vs product in digital interfaces

Digital interfaces serve two main purposes: advertising/marketing and product usability. UX designers working on advertising interfaces focus on delivering marketing messages effectively, ensuring users find necessary information for purchase decisions. On the other hand, product-oriented UX design is about creating functional tools like mobile apps and web applications. Agencies on this list are experienced in both advertising and product design, but some excel more in one than the other. At heartbeat, our expertise spans both domains, as we understand the intricacies of both promotional and usability aspects in design. Learn more about our approach in 5 Must-Have Branding Exercises for Startups.

Digital vs physical in UX design

While UX agencies are commonly associated with digital products, many also excel in physical design. Originating as industrial design firms, these agencies now adeptly handle connected devices and IoT products. Full-service UX agencies like heartbeat cover both physical and digital experiences, employing service design to create omnichannel services. Meanwhile, digital-focused agencies thrive in creating exceptional digital experiences, often led by digital natives skilled in the art of digital design.

Culture and atmosphere in UX teams

The culture within a UX agency is crucial, often dictating the quality and value of output. At heartbeat, we value a like-minded, easy-going culture, essential for effective communication and collaboration. Agencies vary from startup-style environments, characterized by agility and enthusiasm, to more corporate cultures with structured communication. Understanding the cultural fit is vital when choosing a UX agency, as it significantly impacts the workflow and end results.

UX research capabilities

The evolution of the designer’s role now includes UX research, a vital component in understanding user behaviour and needs. UX research methods like interviews, usability tests, and analytics are crucial in building successful digital products. Agencies on this list, including heartbeat, offer extensive UX research consultancy. Whether through dedicated UX researchers or teaching designers to conduct research, understanding user interactions is key in crafting effective designs. Discover more about our UX research approach in The Importance of Branding in 2023.

Pricing models of UI UX design agencies

How does UX agency pricing work?

Discussing pricing and budgets with UX agencies reveals a variety of models. The most common is time-based pricing, where clients pay according to the time the agency spends on the project. This model offers flexibility, but it can also lead to unpredictable costs, especially in mismanaged projects. Fixed-price projects, on the other hand, provide budget certainty but often lead to scope-related conflicts. Planning for unforeseen obstacles is challenging, leading either to reduced scope or increased budgets, potentially causing friction.

Understanding typical UX agency pricing

Among top UX companies, pricing can vary significantly. Hourly rates can range from $60 to several hundred dollars, with older and larger companies typically charging more due to higher overheads. However, higher rates don't always guarantee superior results. Larger firms often prefer partnering with bigger agencies for perceived lower risks and a shared corporate language.

The impact of location on pricing

Location also plays a crucial role in determining the price. Agencies in high-cost areas like San Francisco or London generally have higher rates compared to those in cities like Portland or Berlin. On the list of top UX firms, agencies like Ideo, Frog, Work & Co, and Clay command premium prices, requiring substantial budgets. While there are cheaper options available, the old adage of "you get what you pay for" often holds true in UX design. At heartbeat, we pride ourselves on offering quality design services at reasonable prices. Our boutique agency model provides an affordable alternative with a focus on usability and effective design solutions. If you're considering improving your product's performance, feel free to reach out for a quote and explore how we can help at heartbeat.

What does a UX agency do?

A UI UX agency plays a critical role in enhancing product performance through user-friendly design. They specialize in creating intuitive interfaces that make user interaction enjoyable. Full-service agencies offer a range of services including app development and digital marketing, while boutique agencies might focus more on usability aspects. The key challenge is ensuring the product's UI and UX align with user needs. UX designers and researchers often work closely with product teams, acting as a bridge between users, developers, and stakeholders. Investing in UX design has proven to offer significant returns, and more companies are recognizing the value of integrating UX strategy into their business practices. To understand more about the value of UX design, check out our insights on The Goals for UI/UX.

Checking a portfolio with former works

The Importance of a Portfolio in UX Design Firm Selection

A project portfolio is essential for any established UX design firm, including heartbeat. It showcases expertise, industry experience, and the quality of work you can expect. When reviewing a portfolio, look for visual design examples, client names with links to their projects, types of projects (design, research, branding), client industries, and evidence of project success. While you might not find all this information, these details are crucial in choosing the right UX partner. At heartbeat, we maintain a comprehensive case studies collection, offering transparency and a detailed view of our collaborations. Our team goes beyond delivering final designs; we engage in strategic workshops, collaborate with development teams, and assist in product development steps, all crucial factors in your decision-making process.

Evaluating a UX agency's credibility

Assessing the Reputation of a UX Design Agency

Credibility in a UX agency is defined by its online presence and reputation. Investigate whether the agency, like heartbeat, has a reputable blog, mentions on expert websites, client testimonials, notable partnerships, awards, and a strong LinkedIn presence. Services offered, such as app development, website design, and UX research, also contribute to their credibility. A simple Google search can reveal much about an agency's online profile. Additionally, checking employees, interacting with business representatives, and narrowing down your options to the most promising agencies can help in selecting a suitable partner.

Searching for evidence of former project success

Measuring the Impact of Past UX Design Projects

The success of previous projects is a vital criterion for estimating a UX design firm's expertise. While quantifying the value of UX design isn't straightforward, businesses often judge the return on design investments based on improved website performance, conversion rates, bounce rates, and user flows. At heartbeat, we focus on delivering measurable results, providing clear evidence of our design impact on client projects. Our goal is to enhance user experience and business outcomes, which is reflected in the success stories of our previous collaborations.