heartbeat - product & brand Design for fintech, AI and SaaS

Your product is no longer early-stage. Your brand, website, and product experience should make that clear - to customers, investors, and the team building what comes next.

saas

healthtech

web3

A growing startup raised investment, outgrew its name, and needed a brand that matched where it was headed. We handled the full rebrand - from visual identity to website and brand guidelines for their team.

The goal: relaunch fast with a new brand and keep evolving from there. We handled everything inhouse - from brand and UI to motion and build.

We developed motion principles, refined flows, and built the bridge between brand and product — expanding their identity and creating a complete product branch for what didn’t yet exist.

A fast-paced collaboration with Corti’s design team - shaping and expressing their evolving vision across brand, product, marketing, and motion in just a month.

An end-to-end redesign for an AI feedback analytics platform used by DHL, FlixBus, and Lufthansa - from identity to product, rebuilt to match the precision of their thinking.

Partnered with a fast-growing fintech (formerly Stonks) to rethink the brand and product experience — enabling access to pre-IPO giants like SpaceX and OpenAI with just a few clicks.

You know the product is strong. The outside world may not see it yet.

Most teams that come to heartbeat are not starting from zero. They have a serious product, strong internal knowledge, and plenty of ideas—but no single direction that makes the whole company feel clear, credible, and connected.

The company has outgrown its identity

The product, ambition, and audience have moved forward, but the company still looks smaller, earlier, or more generic than it really is.

The story no longer explains the product

New capabilities, products, and verticals have accumulated. The website describes features, but the value and transformation are getting lost.

The experience works, but does not feel right

The team knows the functionality. What is missing is coherence, character, and the senior judgment that turns separate screens into one intuitive product.

The answer is rarely more disconnected design. It is one senior decision about what the company should mean, how it should feel, and how every surface should build from it.

Founders rely on uswhen stakesare high

Seven designers. Eight years together on average. No juniors. No account layers. Senior perspective, modern tools. We build the foundation. Scalable system you can evolve without us.