heartbeat - product & brand Design for fintech, AI and SaaS

Your product is no longer early-stage. Your brand, website, and product experience should make that clear - to customers, investors, and the team building what comes next.

saas

healthtech

web3

When the product is strong, but the brand story has fallen behind

We help AI-native and high-growth teams turn complex products into sharper brands, clearer websites, and product experiences people understand.

GovEagle

AI-native GovCon workspace

GovEagle helps government contractors connect pursuit knowledge across BD, capture, proposals, and delivery.

We turned the rebrand into a connected brand, messaging, UX, website, and development system.

YC W23
$2.5M raised
100+ GovCon customers
$1B+ awards won by customers

Hyros

AI-powered ad tracking and attribution

Hyros helps performance teams track revenue across paid channels and feed cleaner data into AI-driven marketing decisions.

We refreshed the brand, improved core UI surfaces, redesigned the website, and supported the product with senior execution.

3,000+ global businesses
$3.5B tracked ad spend
Founded by Alex Becker
AI ad attribution

Emhance

AI-powered playtesting for mobile games

Emhance helps game teams understand player emotion through eye-tracking, facial coding, and AI-powered creative analysis.

We created the identity, brand guidelines, launch video direction, and website experience for a sharper market launch.

Formerly Sensemitter
Official Google Partner
Mytona, Voodoo, Nexters
Eye-tracking and facial coding

A growing startup raised investment, outgrew its name, and needed a brand that matched where it was headed. We handled the full rebrand - from visual identity to website and brand guidelines for their team.

The goal: relaunch fast with a new brand and keep evolving from there. We handled everything inhouse - from brand and UI to motion and build.

We developed motion principles, refined flows, and built the bridge between brand and product — expanding their identity and creating a complete product branch for what didn’t yet exist.

A fast-paced collaboration with Corti’s design team - shaping and expressing their evolving vision across brand, product, marketing, and motion in just a month.

An end-to-end redesign for an AI feedback analytics platform used by DHL, FlixBus, and Lufthansa - from identity to product, rebuilt to match the precision of their thinking.

Partnered with a fast-growing fintech (formerly Stonks) to rethink the brand and product experience — enabling access to pre-IPO giants like SpaceX and OpenAI with just a few clicks.

Our second collaboration with First Digital — designing a new identity and website for the Hong Kong-based custodian behind FDUSD, a $3B stablecoin trusted by Binance and global institutions.

We partnered with Deepengine to craft a clear, confident brand identity and website for their Swiss-based DevSecOps platform — helping early-stage tech teams manage vulnerabilities and compliance from day one.

From 0 to 1 with Adfonic - an AI-powered SaaS fighting fake clicks and wasted spend. Visual identity, product design, and storytelling built to stand out in the adtech crowd.

We partnered with Alkimiya to craft a comprehensive visual identity and website for their innovative platform, enabling synthetic blockspace resources to be traded.

Founders rely on uswhen stakesare high

Seven designers. Eight years together on average. No juniors. No account layers. Senior perspective, modern tools. We build the foundation. Scalable system you can evolve without us.