to find your perfect look and thrive with the help of design
This is how we simplify the path to “great design”
to define great, let us define bad
Don’t surprise if design that has been mindlessly copied with no emotional connection to the product and the team ends up being bad.
So what's the point of making design decisions when you don't understand why they were made?
Well, enough, now to the great
4 key components behind our design equation in order
build a minimum viable story
align design aesthetics and visuals with the story and strategy
make documentation clear and accessible for the team
get traction and consistency around the design
So we start the process with
Think something is supposed load here? There's nothing - just this lovely blank slate. We'll start there.
Lets talk through them 1 by 1
We start with story, to find meaning filter and streamline
The story in our process is a gateway to insight and vital strategy exercise.
We use the story to understand your user's motivations and put them at the center of the design process. To filter wrong decisions and simplify the path.
To define the common definition of beauty
We explore a few aesthetic directions based on the design insight that will help us visually complement our strategy. We call this exploration of the "common definition of beauty."
And find a way to scale it, so you can easily reuse
Once agreeing on the aesthetics from the previous stage — we apply them to everything where the design takes place.
The job is to scale the Visual Identity concept for various user touchpoints, producing a consistent yet meaningful experience.
So team will love, start using it and driving product growth
We work together on creating guidelines based on results from previous stages. We aim to ensure everyone loves the design and that the whole team knows how to work with it.
Otherwise — it was a worthless effort.