1. Find what matters.
We connect your vision, your customers’ world, and the change your product brings. Together, we find what the identity needs to express.
Find what is true. Build what can scale.
You have a vision for the company. We help turn it into an identity people can understand, feel, and recognise as yours.
2. Give it a character.
We shape an identity you recognise yourself in and your team can build around. Then we carry that character into your website, product, and launch materials.
3. Make it work as you grow.
Your team can create new pages, campaigns, and features without losing the character. Brand guidance, tailored AI tools, and .md files help carry the identity into new work.
AI reaches the next step faster - notes, research, drafts, checks. Taste and the final call stay ours.
Before we talk.
What should we bring to the first call?
Show us what you are building, what is changing, and where the current work falls short. A product, a prototype, a deck, or an existing site gives us somewhere to start. Tell us about any deadline or budget constraint. You do not need to write a polished brief first.
Who will we work with?
Our co-founder Dima Lepokhin is the product owner on every project at heartbeat and takes direct responsibility for the result. You work directly with Dima and the rest of the heartbeat team, with no account-management layer in between.
How do we agree on scope and timing?
Together, we choose the key parts of the experience your customers interact with every day. These moments shape how they see your brand and feel about it, so we work through them first. There is no standard deliverables list. We aim to complete the Brand Sprint from start to finish in a month and do everything we can to make that happen. We can help your team develop the direction further as the company grows.
Can you work with what we already have?
Yes. Existing strategy, research, and product decisions give us a useful starting point. For identity work, we prefer to develop the direction ourselves and usually pass on finishing an identity started by another studio. A focused product or website project does not automatically require a full rebrand.
What happens after the initial project?
Your team (and your agents) can keep building with the files, examples, and guidance we prepare. We can also work alongside your designers or stay as your design team. Ongoing support is a separate conversation about the work you actually need next.
The brand caught up with the product.
HYROSHYROS had grown, but its identity had not kept pace with the product and the companies using it.
We helped express Alex Becker's vision through the HYROS identity and website. The first website launch with the updated identity took six weeks. The work continued with the HYROS design team across marketing, product, and the website.
“Spirit. Independence, you don't need to babysit them.”
Ivan P., COO, HYROS
Read the review on Clutch
A new name. A character to build around.
EmhanceSensemitter was becoming Emhance. The gaming research company needed a name, identity, and website that could speak to game studios and investors.
We worked through naming, the wordmark, colour and typography, then carried the identity into the website and launch video.
“They understood what we were looking for quickly and found excellent solutions.”
David Hartery, Head of Marketing, Emhance
Read the review on Clutch