Caplena is a Swiss AI feedback analytics platform and ETH Zürich spinoff, founded in Zurich in 2018 by Maurice Gonzenbach and Pascal de Buren. The platform turns open-ended feedback — surveys, reviews, employee responses — into structured insights across 100+ languages. Over 200 organizations use Caplena, including DHL, Lufthansa, FlixBus, and IKEA. More than 50 million verbatims processed to date.
Caplena came to us for product work. UI kit, a new experience for the next product direction, and fixes across the existing one.
The engagement grew into brand and product design for Caplena's AI platform. Brand identity followed the product work, along with marketing assets, offline collateral, guidelines and materials for their trade show.
System is live. The Caplena team extends it internally.
