Our Story: The History Behind heartbeat

Founding: 3P - Pizza, paint, and possibilities

Early days were excitement and naivety in equal parts. We painted walls. Stan ordered endless pizzas (Rustika and Bolognese, always). We made flashy brochures that never brought in a single customer. But who needs customers when you've got determination and a real estate agent shouting through the window during important calls?

Running a business without knowing how to run a business - but having fun. We dove headfirst into scope creep, worked with friends (for better or worse), and earned more experience than money. That was the groundwork.

SaaS dive-in

We built our own project management tool as a SaaS project. That opened up interface design and working with developers. We started using Figma here - when most people hadn't heard of it yet.

Suddenly we weren't just designers. We had to understand how SaaS products actually get built. Faster processes, a growing team, growing pains.

Design system obsession: Documentation is king

The epiphany: it doesn't matter how good the design is if it's not documented. We dove into design systems, built the Pulse blueprint, and shipped systems for Y Combinator startups and Series B teams.

This is where we grew most - bigger team, new office. We found a way to bridge design and business: documentation. It spoke to founders who understood ROI but struggled with design.

Remote era

In 2022, Russia attacked Ukraine. Our lives were in danger and the Odesa office became inaccessible. But true to the name, heartbeat kept pulsing.

Weekly Monday calls held the team together - morale, connection, despite the distance and the danger.

This pushed us deeper into storytelling. Design systems are powerful, but founders want something human in their work. We help them articulate what they're fighting for, alongside their users.

Today heartbeat combines AI and fifteen years of experience to build identity systems that hold up over time.