We developed motion principles, refined flows, and built the bridge between brand and product — expanding their identity and creating a complete product branch for what didn’t yet exist.


heartbeat partnered with Sway — a Bay Area platform reimagining democracy — to expand their visual identity into a complete product experience through refined flows and motion principles.

Extending Sway’s identity into product — brand-to-product evolution for a Bay Area voting platform

Extending Sway’s identity into the product - a Bay Area platform reimagining democracy

Sway

The goal: relaunch fast with a new brand and keep evolving from there. We handled everything inhouse - from brand and UI to motion and build.

Extending Sway’s identity into the product - a Bay Area platform reimagining democracy

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