UX and Branding 2025: How to Craft User-Centered Brand Experiences That Win Trust

Fintech App Development and Its Importance

Fintech UX Design Trends: 10 Best Practices to Watch in 2024

Not our words - theirs

Staying ahead is essential in the fast-moving world of digital design, where user expectations are always evolving. As we move into 2024, the UX landscape is gearing up for some exciting advancements. To succeed in this dynamic era, it's crucial to 

 that will meet and even exceed user expectations. This blog will reveal the top UX frameworks for 2024, exploring the strategies and techniques that will set your digital projects apart and delight users like never before.

5 Best UX Design & Strategy Practices to Look Forward to in 2024

essential to stay updated with emerging UX

 design practices set to shape the user experiences of tomorrow. Here are five UX practices poised to make a significant impact in 2024 and beyond.

smartphone and tablet usage continues to rise

, prioritizing mobile-friendly design is crucial. 

Mobile-first design starts with creating for smaller screens and then adapts to larger devices like desktops. 

This method ensures the core user experience is optimal on mobile, adapting and enhancing for bigger screens to align with users' increasingly mobile-first habits.

Accessibility ensures that everyone, including individuals with disabilities, can effectively perceive, interact with, and utilize digital content and services. 

It aims to foster an inclusive environment where all users, regardless of abilities, can engage without barriers. This practice involves using guidelines like the W3C's WCAG to ensure compatibility with assistive technologies and make digital products universally accessible.

Optimizing performance involves enhancing the speed, efficiency, and responsiveness of digital assets. This is critical for a positive user experience, reducing bounce rates, boosting search engine rankings, and maximizing the impact of digital products. 

Strategies include reducing load times, compressing images, and utilizing CDNs to keep interactions smooth and fast, thereby retaining user engagement.

Minimalistic design focuses on simplicity, emphasizing essential elements while eliminating unnecessary distractions. This approach seeks to achieve a clean, uncluttered, and aesthetically pleasing design that emphasizes clarity and the core message. 

It's about using white space effectively, selecting a consistent layout, and prioritizing clear typography to keep designs simple and user-friendly.

User-centred design places the needs, preferences, and behaviours of users at the forefront of the product design and development process. 

 to understand the target audience, creating user personas, conducting interviews, and performing usability testing to ensure the design meets user goals and provides an intuitive, efficient, and enjoyable experience.

Consistency in UX design is about ensuring uniformity across visual and functional elements. 

This principle enhances user experience by making interactions predictable and familiar. When design elements and interactions are consistent, it helps users navigate intuitively. 

To achieve this, maintain a uniform color scheme, typography, and layout across all digital touchpoints, reinforcing brand recognition and improving usability.

Adopting these UX practices will not only meet the evolving expectations of users in 2024 but also set your projects apart, making them more engaging and effective. By focusing on mobile-first design, accessibility, performance optimization, minimalistic aesthetics, user-centered approaches, and consistency, you'll be well-prepared to create exceptional digital experiences that resonate with users and stand the test of time.

Discover key UX practices for 2024 to enhance user engagement and design quality.

5 Best UX frameworks to use in 2024

A concept sprint with Corti’s team to explore their “Nordic Spaceship” idea — translating it into brand identity, product design, and motion for a future-facing AI HealthTech platform.


Design Sprint for Corti – AI HealthTech Brand & Product Exploration | Heartbeat

Visual identity and product design for web3, fintech, and SaaS founders. Scalable foundations built from your product's core, not trends.

Super efficient startup-size team of pros

BibliU

Corti

Neo4j

1st Digital

CapIntel

Dvuln

Gigs

WatchTowr

Explo

Algorand

sandhill

Bank Open

Selected Clients

Innovation doesn’t come from repeating the same steps. Each project is a unique collaboration, and each founder is an individual. We’re craftsmen, not factories.

Our push to perfection is the process

Eight designers, nine years together on average. No juniors, no account layers — just work that makes products look inevitable. Top-tier visuals that turn heads and open doors — not months of theory and slides

Founders rely on us | when stakes | are high

10+ business days

launch sprint

4–8w / custom

next-level rebrand

monthly

design impulse

We don’t ship lists. We ship what makes sense — when it makes sense. Here’s how we actually work:

We never ask for a list of deliverables

let’s align your product with who it really is — and who it’s becoming.

Ready to build with clarity?

Home

We developed motion principles, refined flows, and built the bridge between brand and product — expanding their identity and creating a complete product branch for what didn’t yet exist.


Sway

The goal: relaunch fast with a new brand and keep evolving from there. We handled everything inhouse - from brand and UI to motion and build.

Hyros

A fast-paced collaboration with Corti’s design team - shaping and expressing their evolving vision across brand, product, marketing, and motion in just a month.

An end-to-end redesign for an AI feedback analytics platform used by DHL, FlixBus, and Lufthansa - from identity to product, rebuilt to match the precision of their thinking.

Caplena

Partnered with a fast-growing fintech (formerly Stonks) to rethink the brand and product experience — enabling access to pre-IPO giants like SpaceX and OpenAI with just a few clicks.

Sandhill (ex. Stonks)

Our second collaboration with First Digital — designing a new identity and website for the Hong Kong-based custodian behind FDUSD, a $3B stablecoin trusted by Binance and global institutions. 

First Digital

We partnered with Deepengine to craft a clear, confident brand identity and website for their Swiss-based DevSecOps platform — helping early-stage tech teams manage vulnerabilities and compliance from day one.

Deepengine

From 0 to 1 with Adfonic - an AI-powered SaaS fighting fake clicks and wasted spend. Visual identity, product design, and storytelling built to stand out in the adtech crowd.


Adfonic

We partnered with Alkimiya to craft a comprehensive visual identity and website for their innovative platform, enabling synthetic blockspace resources to be traded.

Alkimiya

From brand identity to UI - helping a fast-growing B2B finance startup refine its voice before acquisition.


Denario

Design. Print. Inspire. The brand identity for the 3D printing service.

Partify

Brand and product visuals for the LA-based platform enabling mobile apps for eCom brands.


Tapcart

NFT's + your favorite artist = new experience