A growing startup raised investment, outgrew its name, and needed a brand that matched where it was headed. We handled the full rebrand - from visual identity to website and brand guidelines for their team.

Emhance

We developed motion principles, refined flows, and built the bridge between brand and product — expanding their identity and creating a complete product branch for what didn’t yet exist.


Sway

The goal: relaunch fast with a new brand and keep evolving from there. We handled everything inhouse - from brand and UI to motion and build.

Hyros

A fast-paced collaboration with Corti’s design team - shaping and expressing their evolving vision across brand, product, marketing, and motion in just a month.

Corti

An end-to-end redesign for an AI feedback analytics platform used by DHL, FlixBus, and Lufthansa - from identity to product, rebuilt to match the precision of their thinking.

Caplena

Partnered with a fast-growing fintech (formerly Stonks) to rethink the brand and product experience — enabling access to pre-IPO giants like SpaceX and OpenAI with just a few clicks.

Sandhill (ex. Stonks)

Our second collaboration with First Digital — designing a new identity and website for the Hong Kong-based custodian behind FDUSD, a $3B stablecoin trusted by Binance and global institutions. 

First Digital

We partnered with Deepengine to craft a clear, confident brand identity and website for their Swiss-based DevSecOps platform — helping early-stage tech teams manage vulnerabilities and compliance from day one.

Deepengine

From brand identity to UI - helping a fast-growing B2B finance startup refine its voice before acquisition.


Denario

Design. Print. Inspire. The brand identity for the 3D printing service.

Partify

Brand and product visuals for the LA-based platform enabling mobile apps for eCom brands.


Tapcart

NFT's + your favorite artist = new experience

Drop

Zapo

We partnered with Alkimiya to craft a comprehensive visual identity and website for their innovative platform, enabling synthetic blockspace resources to be traded.

Alkimiya

From 0 to 1 with Adfonic - an AI-powered SaaS fighting fake clicks and wasted spend. Visual identity, product design, and storytelling built to stand out in the adtech crowd.


Adfonic

Full visual identity in 4-6 weeks

Our CTO built our brand in Canva. Here's when that stops scaling.

What SaaS and technical founders should look for in a design partner they can grow with

Not our words - theirs

A founder-level guide to what makes a 4-6 week visual identity sprint work, where fast branding breaks, and who should move slower.

A practical guide for technical founders on when CTO-built Canva or Figma design stops scaling, and how to turn it into a governed brand system.

Choose a design partner that can scale with your startup. See the five signals that matter, plus real client examples from heartbeat.

Series A founders need speed and flexibility, not Koto's rigid process. See studios that deliver brand systems under $100K without enterprise overhead.

Design Studios Like Koto for Series A Budgets Under $100K

A practical shortlist of design agencies for Series A startups that need durable brand, product, and website systems after raising.

Best Design Agencies for Series A Startups in 2026

A ranked shortlist of branding studios for AI startups that need credibility, specificity, and a brand system beyond generic AI aesthetics.

Best Branding Studios for AI Startups in 2026

A shortlist of SaaS branding studios that can scale marketing, product, and identity as one system.

Best branding studios for SaaS in 2026: how to tell who can actually scale with you

A founder's guide to choosing the right branding studio for a fintech rebrand - with real selection criteria, pricing benchmarks, and stage-by-stage fit.

Best branding studios for fintech startups in 2026

UX and branding 2026: how to craft user-centered brand experiences that win trust

Fintech apps need UX that makes money movement, risk, and account state clear.

Fintech app development: UX principles for safer products

Fintech UX trends matter when they make money, risk, and account state easier to understand.

Fintech UX design trends and best practices for 2026

Web3 branding is the trust system around a product: positioning, identity, product clarity, docs, community, and proof.

Web3 branding strategy: trust, product clarity, and systems

Branding is the system that makes a company easier to recognize, trust, choose, and remember.

What branding is and why it matters for business

Early startup branding should make the product easier to explain, recognize, and repeat.

14 branding tips for startups that need clarity first

A practical look at Web3 businesses with strong design lessons for trust, wallet UX, protocols, marketplaces, and onboarding.

7 well-designed Web3 businesses to study

Better UX usually comes from removing ambiguity in the moments where users hesitate.

5 practical ways to improve user experience

Service brands need to make expertise, process, and proof easier to understand before the buyer talks to you.

How to build a brand for a service business

Use StoryBrand to clarify the message, not to replace positioning, taste, or product strategy.

How to apply the StoryBrand framework without flattening your brand

A UX framework helps when it makes product decisions clearer, not when it becomes process for its own sake.

The benefits of using a UX design framework

Most product development problems start before build: unclear evidence, unclear scope, and unclear decisions.

8 product development challenges that slow teams down

Product development works better when each stage reduces one specific risk.

Key stages of digital product development

Launch is when SaaS design starts meeting real data, real edge cases, and real user behavior.

Post-launch support for SaaS design: what should happen after release

A SaaS design agency should reduce product and brand risk, not only make screens look better.

Choosing the right SaaS design agency

The useful Web3 visual trends are the ones that make complex product state easier to read.

Key visual trends in Web3 design for 2026

The best sports logos work because they become systems people can recognize, wear, move, and repeat.

Best sports logos and identity lessons for 2026

Cultural branding works when the brand earns relevance through behavior, not borrowed language.

Cultural branding: how brands earn relevance without borrowing culture

Corporate branding is the company-level system that keeps product, people, proof, and reputation aligned.

What corporate branding means and how to build it

Brand management books worth reading when you need sharper positioning, naming, identity systems, and startup brand clarity.

Best brand management books for strategy, naming, and identity

Mixed branding explained with examples, strategy tradeoffs, and practical brand architecture lessons.

Mixed branding examples: definition, types, and strategy

A UX framework gives product teams shared rules for making decisions, testing flows, and keeping experience quality consistent.

How to design a UX framework

A UX design framework gives teams a repeatable way to understand users, shape flows, test decisions, and keep product experience consistent.

What is a UX design framework?

Design frameworks help teams make better product, UX, and brand decisions with a shared structure.

What are design frameworks? Types, examples, and when to use them

A UX framework helps different teams in different ways: fewer repeated debates, clearer flows, better handoff, and measurable experience quality.

UX framework benefits by team role

Design system principles work when they resolve real product tradeoffs, not when they sound good in a deck.

Design systems part 5: principles

Designing a cryptocurrency starts with product logic, trust, wallet flows, and clear user-facing token behavior.

How to design a cryptocurrency product people can trust

DHL’s blockchain logistics work shows why blockchain branding should start with trust, traceability, and operational proof.

Blockchain branding lessons from DHL and logistics

Web3 design is not futuristic visuals. It is the product work that makes signing, paying, owning, and recovering understandable.

The truth behind Web3 design and development

Web3 is less a finished internet and more a set of blockchain-based product patterns around ownership, verification, wallets, assets, and trust.

What Web3 means through McKinsey insights

UX is the full experience around a product: what people expect, understand, do, recover from, and remember.

User experience design beyond UI and usability

Design system buy-in comes from showing repeated product pain, not from asking people to care about components.

Getting buy-in for design systems

The right time to implement a design system is when repeated product decisions start costing the team speed, quality, or trust.

When to implement a design system

Design systems matter when they reduce repeated work and make product quality easier to scale.

Why design systems matter

A design system is the shared product language behind interface, code, content, accessibility, and decision rules.

What is a design system?

SaaS UI/UX is the product layer that helps users understand, adopt, trust, and keep using subscription software.

What UI/UX for SaaS means

Website gamification works when it makes progress, feedback, and repeated action easier to understand. It fails when points and badges cover up a weak product flow.

How to gamify websites without hurting UX

Web3 design is product design for decentralized systems. It has to make wallets, signing, ownership, permissions, fees, recovery, and trust readable.

What Web3 design means in 2026

A practical guide to choosing a Web3 marketing agency without falling for hype, fake traction, or generic crypto playbooks.

How to choose a Web3 marketing agency

UX frameworks are reusable structures for making product decisions. They help teams move from research to principles, flows, UI patterns, and measurement.

What UX frameworks are

Five UX frameworks worth using when they fit the product decision: discovery, strategy, measurement, and complex service design.

5 UX frameworks product teams can actually use in 2026

A web design process is useful when every step leaves a clear decision behind.

6 web design steps that keep a project clear

Incubators shape early ideas. Accelerators compress growth. The right choice depends on what the startup needs next.

Incubator vs accelerator: what founders should choose

Web3 visual trends are useful when they make ownership, risk, and state easier to understand.

10 Web3 visual trends that still matter in 2026

A practical guide to website footer design: navigation, trust signals, legal links, support paths, accessibility, and tradeoffs.

Website footer design examples and patterns for 2026

Digital branding is how a company becomes recognizable and trusted across websites, products, search, social, email, support, and AI-visible content.

What digital branding means

Crypto wallet UX should make risky moments slower and routine moments simpler. The interface has to explain signing, fees, approvals, recovery, and trust.

Web3 UX/UI design for crypto wallets

In Web3, design matters most when money, ownership, permissions, and trust are on the screen.

The effect of design in Web3 products

UI matters when it makes product decisions easier to see, understand, and trust.

Does UI matter?

Web3 funding has become more selective. Design helps when it makes the product, trust model, token context, users, and risk visible before due diligence.

Web3 design and funding in 2026

Web3 design changes when users connect wallets, sign transactions, approve permissions, and own assets.

Design for Web3: what changes when users sign, pay, and own

UX design firms help product teams understand users, reduce friction, design clearer flows, test decisions, and connect product experience to business outcomes.

What UX design firms do

UX frameworks matter when product teams need to make repeated decisions without guessing every time.

Why UX frameworks matter

A stage-by-stage guide to the SaaS UI/UX work that matters before and after product-market fit.

What SaaS UI/UX do I need?

Examples that show how companies use mixed branding without losing portfolio clarity.

Examples of mixed branding

NFT app design should make ownership, wallets, drops, marketplaces, and transaction states understandable.

NFT app design patterns

Practical startup branding exercises that clarify positioning before a full identity system.

Branding exercises for startups

A practical UI checklist focused on clarity, feedback, accessibility, and product consistency.

UI design tips that still matter

A practical explanation of mixed branding and how companies use more than one brand model across products or audiences.

What mixed branding means

Practical SaaS UI/UX practices for product teams that need clearer onboarding, dashboards, states, and repeatable product systems.

SaaS UI/UX best practices for product teams

SaaS design trends that matter in 2026: clearer AI states, stronger trust, accessible systems, and dashboards built around decisions.

SaaS design trends for 2026

A practical look at UI/UX challenges in blockchain products and how to make Web3 interfaces clearer.

UI and Web3: UX challenges in blockchain products

Practical SaaS UX tips for teams that need users to reach value faster and keep using the product.

SaaS UX design tips for product teams

A practical Web3 agency shortlist and selection guide for teams that need trust, product UX, and brand clarity.

Best Web3 design agencies for 2026: how to choose one

A clear explanation of Web3 design agencies and the product/brand work needed for blockchain products.

What a Web3 design agency does

A practical UI design cost guide by scope: visual refresh, product UI, UX/UI redesign, and design systems.

How much UI design costs in 2026

A neutral guide to choosing UI/UX agencies without relying on shallow rankings or portfolio screenshots only.

Top UI/UX agencies to consider

A practical guide to Web3 branding with a design agency, focused on trust, product clarity, wallets, proof, and implementation.

How to brand a Web3 business with a design agency

How design systems reduce repeated decisions, improve handoff, and keep product work consistent as teams scale.

Design systems for faster product teams

A practical SaaS startup branding guide focused on positioning, proof, product UX, website, and scalable identity.

How to brand a SaaS startup

A practical explanation of UI/UX goals and how teams should measure whether product experience is working.

What the goals of UI/UX are

A Web3 design studio makes blockchain products clearer across brand, website, wallet UX, dashboards, docs, and launch material.

What a Web3 design studio does

Branding matters when it makes a company easier to understand, trust, remember, choose, and use.

The importance of branding in 2026

SaaS UI design patterns that make products easier to understand, adopt, and use repeatedly.

Designing for SaaS: UI patterns and best practices

A practical UI checklist for product teams reviewing screens before launch or redesign.

10 UI design tips for product screens

A practical comparison of four UX frameworks and when product teams should use each one.

4 UX design frameworks for product teams

A focused set of five branding exercises for startups preparing positioning, messaging, and identity work.

5 branding exercises for startups

How to brand your website

A practical branding cost guide with real budget ranges by scope, seniority, timeline, and deliverables.

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