A design inspired by technology and futurism to cut above its competitors and resonate with its target market.
80% of enterprises adopting data-driven strategies and storytelling brand methodologies make decisions 5x faster.
2x more likely to double their revenue if they adopt storytelling strategies in their UX and UI designs.
8-16 weeks to deliver an industry-leading data-driven product design for storytelling enterprises.
Overview
Developing tailor-made digital solutions for storytelling brands and futurists.
The Challenge
A cybersecurity start-up wants to design a security tool built on the blockchain. Despite its decentralized nature, the blockchain still faces vulnerabilities and phishing threats. The main challenge is to build human-centric user interfaces that address confusion and safety concerns around Web3 features.
The design solution is to develop both the middleware and UI frontend for a security tool that communicates with blockchain data, giving users control and understanding.
This case study focuses on the main aspects of our UX research process.
The Strategic Process
UX Research: Analysis
Design Goals
Manage AI workflows without coding
Human-centric functionality
Evaluate threats and vulnerabilities using data
Design based on the following principles:
Designing for trust through transparency
Time/Wait Management
Consistency
Intermittent Feedback
Data Exposure
User flows are designed to align with user needs, ensuring an adjustable and user-friendly experience.
UX Research: Interviews
At this stage, we conduct extensive research project interviews with stakeholders. The research plan includes:
Process mapping
Recruitment criteria
Chosen research methods
Questionnaires
Qualitative data for the final report
Stakeholder Interviews
Expert insights and domain knowledge from stakeholder interviews inform:
General feature list
User needs and problems
Product definition
Product uses and assumptions
These interviews are conducted 1-on-1, using a presentation format to guide the process.
Analysis
After interviews, we compile and analyze the information as raw data. We use an affinity-boarding system to capture themes and conduct a synthesis.
User Personas
From stakeholder interviews, we create user personas based on pain points, motivations, and reasons to believe.
Example User Persona: Lydia
Background:
28 years old
MSc Software Engineering
Experience leading a development team
Job Tasks:
Manage project priorities, deadlines, and deliverables
Design, develop, test, deploy, maintain, and improve software
Needs:
Recommend a security tool to clients unfamiliar with blockchain
Use a simple, manageable tool that saves time
The Results
Features & UX Flow
Insights from stakeholders lead to numerous design workshops. We develop a visual and UX feel, leading to low-fidelity wireframes and prototypes. High-fidelity designs and coded prototypes are created based on project requirements.
Included in this phase are the raw research data and synthesis reports from all major stakeholders.
Design Solution Map
Competitor Research
Architecture | UI Concepts
Wireframing
Design Iterations
Interactive Prototypes
Branding Strategy
Brand UI and Style Reference
Logo Thematic Direction, Moodboard, and Drafts
Finalized Logo Suite, Creative & Brand Elements
Design System
Design Atoms, Molecules, Organisms
Templates, Design Pages
High-Fidelity Prototypes
Iterations until finalized outcome
Coded Prototype & App