SaaS UI/UX
Your SaaS product should be clear to use and feel unmistakably yours. heartbeat connects product understanding, visual character, and UI/UX design so the experience can grow with the company.
A product that feels like your company
The product has grown. New features, new customers, and decisions made at different times have left the interface feeling pieced together. Before a launch, that gap becomes harder to ignore: the website tells one story, while the experience inside tells another.
We start with what your company wants to become and what customers need to do. Then we work through the journeys, visual character, and interaction details that should carry that direction into the product. The goal is a SaaS interface people can use with confidence and your team can keep developing.
If the identity is already working, we build on it. If it no longer fits the company, we can develop brand, website, and priority product experiences together. A UI/UX project does not automatically mean a full rebrand.
If you are still choosing the right type of partner, compare B2B SaaS design agencies by fit and capability.
If the redesign is already a planning decision, our SaaS UX redesign cost guide breaks down scope, timelines, design systems, and implementation support.
The same character, from first visit to daily use
A website has room to tell the story. Inside the product, people need to get things done. We carry the identity through typography, hierarchy, motion, and feedback without making users work around the brand. Empty states, loaders, and key interactions are part of that experience, not decoration added at the end.
For HYROS, our work connected research, brand identity, UI, motion, and the website for a six-week launch. We then continued alongside its design team across product, marketing, and the site. That is one example of a connected scope, not a standard package or timeline.
“Spirit. Independence, you don't need to babysit them.” - Ivan P., COO, HYROS
See the HYROS work · Read the review on Clutch
For your first phase, we agree on the journeys and surfaces that matter now: what needs to change, what stays, and what your team will need to continue. Further features and rollout support can follow as separate work.
Founders rely on uswhen stakesare high
Seven designers. Eight years together on average. No juniors. No account layers. Senior perspective, modern tools. We build the foundation. Scalable system you can evolve without us.
Not our words - theirs
A clear first scope. Room to grow.
We start with the company, the audience, and what needs to change. Then we agree on a first scope. Further phases and ongoing support are separate decisions.
The first sprint
Before work begins, we agree on a fixed scope and price around what your company needs next and what is already working. We do not bill by the hour.
Build on the foundation
The first project does not commit you to a full rebrand or a wider programme. If there is more to build across brand, website, or product, we agree on the next scope and fee together.
Keep growing together
We can work alongside your designers or stay as your design team. We agree on the work and monthly fee separately. No hourly billing.
The process
Your product. Your team. What's strong. What's missing. We find the gaps fast and close them. That's the process.
The team
Direct access. Clear ownership.
Seven designers. Our co-founder Dima Lepokhin is the product owner on every heartbeat project and takes direct responsibility for the result. You talk to the people making the work, with no account-management layer.
Your team gets the agreed files, examples, and guidance to build on the result. Where useful, we can include tailored AI tools and .md files for recurring work. They help extend the creative direction; they do not replace it.
Selected Clients
Series B, $15M raised
digital learning platform
Series B, $60M funding
AI for healthcare interactions
Series F, $325M funding
graph database platform
$3B stablecoin issuer
digital asset infrastructure
Series A, $11M raised
wealth management platform
bootstrapped cybersecurity firm
white-hat security services
Series B, $73M raised
telecom-as-a-service platform
Series A, $19M funding
attack surface management
Series A, $12M funding
customer-facing analytics
Series A, $66M raised
blockchain infrastructure
YC-backed, seed stage
social trading platform
Series D, $50M funding
neobanking for SMEs
What needs to be ready next?
Show us the product, where the experience falls short, and what comes next. We will use the first call to understand the project and see whether heartbeat is a fit. No polished brief needed.