SaaS design agency
Your product has evolved. The brand, website, and experience no longer tell the same story. heartbeat is a senior creative studio helping SaaS teams turn what they have built, and where they are going, into a distinctive identity across brand, website, and product.
A brand that feels like the company you are building
A new audience. A bigger product. A direction your current brand cannot quite express. We start with your vision, the world of your customers, and what your product changes for them. Together, we find what the identity needs to say and how it should feel.
Then we give it a character your team can build around, and carry it into the website, product, and materials you need next. One foundation you can keep developing as the company grows.
HYROS: the brand caught up with the product
HYROS had grown, but its identity had not kept pace with the product and the companies using it. We brought research, brand identity, UI, motion, and the website together for a six-week launch. The work continued with the HYROS design team across marketing, product, and the website.
“Spirit. Independence, you don't need to babysit them.” - Ivan P., COO, HYROS
See the HYROS work · Read the review on Clutch
What you can build from the first sprint
A story people understand. What your company stands for, what your product changes, and what customers need to hear first.
A character that feels like you. An identity direction and core visual system your team can build around.
The system in use. Priority website pages or product experiences that carry the identity into what customers see and use.
A foundation your team can extend. Files, examples, and guidance for the work that comes next.
These are possible parts of the first sprint, not a standard package. We agree on the mix around what needs to change now and what is already working.
If you are deciding which kind of partner you need, start with our guide on how to choose a B2B SaaS design agency.
When you are ready to compare scope and budget, our SaaS UI/UX design pricing guide explains what changes the estimate.
Founders rely on uswhen stakesare high
Seven designers. Eight years together on average. No juniors. No account layers. Senior perspective, modern tools. We build the foundation. Scalable system you can evolve without us.
Not our words - theirs
A clear first scope. Room to grow.
We start with the work that matters now, then build from there. You do not need to commit to a full rebrand or ongoing support to begin the conversation.
The first sprint
Before work begins, we agree on a fixed scope and price around what your company needs next. That may mean the identity, website, product, or a connected part of each. We do not bill by the hour.
A foundation to build on
Your team gets the files, examples, and guidance to continue the work. For recurring tasks, we can add brand-aware AI tools, .md files, image generators, or templates to help new work stay recognisably yours. We agree which tools are useful and included in scope.
Keep growing together
We can work alongside your designers or stay as your design team for new product features, campaigns, and websites. We agree on the work and monthly fee separately. No hourly billing.
The process
Your product. Your team. What's strong. What's missing. We find the gaps fast and close them. That's the process.
The team
FAQ
When should a SaaS company invest in a rebrand or product redesign?
When should we work on brand and product UI together?
How long does a SaaS brand and product design project take?
Can heartbeat work with our internal product or marketing team?
Who will lead our project?
Selected Clients
Series B, $15M raised
digital learning platform
Series B, $60M funding
AI for healthcare interactions
Series F, $325M funding
graph database platform
$3B stablecoin issuer
digital asset infrastructure
Series A, $11M raised
wealth management platform
bootstrapped cybersecurity firm
white-hat security services
Series B, $73M raised
telecom-as-a-service platform
Series A, $19M funding
attack surface management
Series A, $12M funding
customer-facing analytics
Series A, $66M raised
blockchain infrastructure
YC-backed, seed stage
social trading platform
Series D, $50M funding
neobanking for SMEs
What needs to change?
Tell us what you are building, where the current brand or product falls short, and what comes next. We will use the first call to understand the project and see whether we are a fit. No polished brief needed.