How to create a web design portfolio in 2023

Oct 29, 2023

Although principles are always the same, Design techniques are constantly shifting. Here are heartbeats guide to create a web design portfolio in 2023.

Change is inevitable. The landscape shifts constantly. Competition increases. From big companies to small independent designers, from Bangalore to Boston, everyone needs to step up their game. One big way to do this? Curate an awesome web design portfolio to showcase your best work. 

Let's talk about why having a good portfolio is super important and how to make one that stands out this year.

What is a web design portfolio?

Think of it as a thoughtfully curated online book. A web design portfolio tells stories about a designer's work, who they are, what they can do, and how much passion they do it with. It’s not just about pretty pictures; it's about the cool tech stuff behind those designs.

If you want to see what an impressive portfolio looks like, check out heartbeat's collection. But before you do, let's talk about what every good web design portfolio needs.

How to make a web design portfolio for startups in 2023

A web design portfolio is your digital handshake with potential clients and investors. And if you’re a startup, your online presence is especially vital. Let’s dive into what heartbeat, a top-tier design studio for startups, believes are the most important elements for a web design portfolio in 2023.


The homepage is the front door to your digital world; it's your hello, your first impression, and your pitch all in one. It's the one shot you get to make an immediate impact. It's what keeps pulling visitors back to your brand, reminding them who you are and what you offer. And it gives a quick but succinct overview of your company.

Designing the perfect homepage is a balancing act. You want to share vital information but not overwhelm visitors. You need a design that looks uniformly great, but you also want to be bold and unique. Plus, the basics: a hero area, clear navigation, contacts in the footer, and a strong brand identity - are a must. But what sets you apart? Maybe it’s showcasing select works, or perhaps it’s stats that impress or even client testimonials.

For startups, aligning the homepage to what your target market seeks is essential. And if you need inspiration just take a look a heartbeat’s own homepage.

Web design portfolios at heartbeat: How to design for startups

Hello there! If you're a startup searching for the right design agency to bring your brand's vision to life, you've come to the right place. 

As a design studio for startups, heartbeat understands the unique challenges startups face. We're here to guide you. Let's dive into the world of modern web design portfolios and see why they’ve become so much more than simple galleries.

About us page

Ever wondered who's behind all the magic at heartbeat? Our 'About Us' or 'Team' page is more than just names and titles. It's a storybook that reveals our essence, our character, our journey, and our passions.

In a digital space where everything seems so impersonal, we believe in the human touch. That's why our 'About Us' page showcases the real faces behind our brand – vibrant, energetic, and genuine. Pictures that don't just show our faces, but our spirit too.

Here's what makes a standout 'About Us' page:

  • Get personal: Let your visitors know the real you.

  • Be creative: Don't just follow the crowd, stand out!

  • Show your face: A human connection is important, even - or especially - in the digital world.

  • Tell your unique story: Every brand has a journey. Share yours.

  • Stand out: Your passion and dedication should shine through every word and image.


Let's talk about the heartbeat portfolio. It's not just a showcase of our work. It's a testament to our skills, experience, and creativity. We're proud of every project we undertake, and we ensure that every single one of them represents us at our best.

When crafting a portfolio:

  • Quality over quantity: Choose the best 7-10 projects that truly define you.

  • Details matter: Add a brief about each project – its goals, challenges, tools used, and feedback.

  • Presentation is key: Make it visually appealing. Use modern designs, but keep it functional and responsive.

Contact us page

Connecting with us is simple. On our Contact Us page, we ensure that our potential clients can reach out to us easily. After all, this page serves as the bridge between us and our potential clients.

Here's what you should aim for in a perfect 'Contact Us' page:

  • Clear contact info: Your phone number, address, and email should be easily visible.

  • Map it out: A Google map to pinpoint your exact location.

  • Social presence: Only link to active social media channels.

  • Simple contact form: Make it easy for visitors to leave a message. No need for complicated forms.

  • Human touch: While AI chatbots are trending, nothing beats human-to-human conversation.

When designing this page, remember: keep it user-friendly and accessible. Your visitors should find it easy to reach out, without being overwhelmed by too much information.

If you're a startup ready to embark on your design journey, heartbeat is here to guide you every step of the way. We understand branding, and we're passionate about helping startups shine. Let's create something memorable together.

Web design portfolios at heartbeat: Key insights for 2023

Navigating the web design world, especially for startups, can be tricky. Here at heartbeat, we prioritize understanding the depth of design elements. For 2023, we've identified three core practices essential for an impactful web design portfolio. Let's take a closer look.

1. First impressions: More than Just a look

The initial visuals someone sees when they first visit your portfolio, set the tone for all that follows. It's not just about having a pretty homepage. The right first impression combines aesthetics with user experience. Think about engaging loaders or splash screens. They serve a functional purpose, reducing perceived wait times, but they also introduce your brand's style and ethos. An optimized hero area, combined with swift loading times, ensures visitors are captivated from the get-go.

2. Client-centric content: The heart of your portfolio

It's tempting to showcase all the cool projects you've done, but it's vital to remember that your portfolio is for your potential clients. This means understanding and showcasing how you can overcome their challenges. Instead of just displaying past projects, frame them in a way that answers potential questions: "How did this design solve a client's problem?" or "What was the impact of the redesign on the client's sales or user engagement?". By focusing on solutions and results, you provide prospects with a clearer picture of your added value.

3. Staying on-trend: Balancing modern designs with timeless principles

Web design trends shift rapidly. What's in vogue today might be outdated next year. For 2023, it's crucial to be aware of modern design elements. However, it's equally important to remember the timeless principles of design: clarity, usability, and accessibility. The challenge is to integrate current trends without sacrificing the fundamentals. A trendy design that's hard to navigate will lose its charm quickly. On the other hand, a user-friendly design that also feels fresh and modern can create a lasting impact.

heartbeats case studies:

Alkimiya: challenging the myth of the emotional rollercoaster

Introduction: In the dynamic world of DeFi and blockspace, a popular image is that of the lone trader, fueled by intuition, constantly glued to screens. But Alkimiya poses an intriguing question: What if success isn’t built on impulse but on collaborative decision-making, solidified with clear data?

Challenge: Alkimiya's ambition was to remodel the very foundation of decision-making in blockspace. Their goal? Replace chaos and instinct with predictability and rationality. However, translating this revolutionary approach to a market accustomed to unpredictability posed a massive challenge.

Solution: In came heartbeat, partnering with Alkimiya to craft a brand story that would redefine the market's narrative. Their strategy emphasized data transparency and predicted outcomes, offering traders a holistic view of the market. This was not just a new method, but a radical shift in mindset.

Visual Identity: The brand visuals were pivotal. They moved away from the stereotype of a stressed trader, instead showcasing an empowered strategist, calm and focused.

Conclusion: Alkimiya's journey illuminates a path for traders and miners: by choosing collective, collaborative, data-driven decision-making, they can navigate the challenging landscapes of DeFi and blockspace with clarity and confidence.

Denario: Tailored financial solutions for SMBs and startups

Overview: Hailing from Berlin, a hub of innovation, Denario emerges as a fintech solution poised to revolutionize financial management for SMBs and startups globally.

Services: Denario offers an extensive range of services, from crafting visual identity & guidelines, delivering UX/UI design & UI kit, to curating unique illustrations and stationery. Each service meticulously caters to the nuanced needs of SMBs and startups.

Mission: In the complex world of finance, Denario aims to help businesses streamline operations and focus on growth. Their solutions are not just about finance; they’re about enabling businesses to thrive in a competitive landscape.

Conclusion: Denario stands out as a testament to the power of tailored solutions, demonstrating that with the right tools and expertise, even the most complex financial challenges can be seamlessly addressed.