Emhance is an emotion intelligence research platform for gaming studios. The product tracks 421 facial signals, attention patterns, and physiological responses during real gameplay, second by second. The research behind it: 50% of in-game emotional responses never surface in surveys or interviews, and biometrics reveal 63% more issues than observation alone.
The company came to us as Sensemitter. They had raised investment and signed their first gaming studio clients, and the name no longer matched the product.
We started with naming. Emhance — emotion plus enhance. Then the identity: wordmark, color system, type pairing that holds up across investor decks, studio pitches, and product UI. The website came last, built in Framer, for gaming studios and investors.
Katie Madding, David Hartery — good working with you on this.
