Top 10 SaaS website design elements 2023

Nov 13, 2023

Explore top 10 SaaS web design elements: headlines, visuals, UVPs, testimonials, CTAs, social proof, trust, navigation, contact, and responsiveness.

Let's talk about great website designs for SaaS companies. When people visit your site, you want to wow them. That's true for all online businesses, but especially for SaaS. A cool, easy-to-use website can really help your business stand out. This is what heartbeat does best - designs that grab attention and work well. In this article, we're diving into the top 10 SaaS website design elements this year. These are what get people talking and clicking. Let's check them out!

Headline and subheadline

The very first elements greeting your visitors are the headline and subheadline. Their role is paramount in grabbing your audience's attention and succinctly conveying your product's essence. The headline should be punchy, brief, and crystal-clear in highlighting your product's primary advantage. It must resonate with your target demographic and set the right tone for the page.

The subheadline should build upon the headline, offering more specifics about your product, its standout features, and the benefits it brings. It's crafted to keep visitors engaged and eager to learn more about what you offer. Combined, the headline and subheadline offer a rapid yet comprehensive snapshot of your product and its significance.

Product screenshots or videos

Illustrating your product through screenshots or videos is crucial for demonstrating its value to potential customers. These visual aids enable visitors to picture your product, grasp its functionalities, and appreciate its features and benefits. They lend tangibility to your offering and improve understanding among your audience.

The screenshots must be clear and representational of your product’s best features. If you're using videos, they should be professionally executed and informative, offering a deeper insight into your product. Including such visual elements on your SaaS landing page can significantly elevate visitor engagement and conversion rates. They showcase your product’s value, fostering trust with your audience and prompting them to take action.

Explore how heartbeat integrates these elements in their landing pages, or gain insights on creating compelling web design portfolios by visiting heartbeat's web design portfolio tips.

Unique value proposition

Your Unique Value Proposition (UVP) is key to your SaaS landing page. It's a special statement that tells people exactly what's great about your product and why it's different from others. Think of it as your product's superpower in words. It tells your audience why they should pick your SaaS solution over any other.

Your UVP needs to be easy to grasp, clear, and to the point. It should show off the top benefits of your product, tackle problems your audience might have, and explain how your product is uniquely positioned to solve them. It's also important that it really speaks to your audience, hitting on their needs and desires.

With a well-crafted UVP, you're more likely to turn visitors into customers and grow your business. Learn more about creating a compelling UVP by exploring heartbeat's insights on branding exercises for startups.

User testimonials

Nothing trumps the power of a personal recommendation from someone who has already used your product and loved it. Testimonials from users are super important on a SaaS landing page. These stories build trust and show potential customers that real people have benefited from your product.

The best testimonials are genuine, authentic, and come from actual users. They should highlight what's great about your product and why it's a better choice than others. Testimonials can be written reviews, videos, or even customer quotes.

User testimonials

Adding user testimonials to your landing page can really help engage visitors and turn them into customers. They show the real-life value of your product, building trust and confidence in your audience. See how heartbeat showcases user experiences on their work page.

Call-to-Action buttons

Call-to-action (CTA) buttons are a must on your SaaS landing page. They're the buttons that motivate visitors to do something, like signing up, booking a demo, or downloading a guide. CTAs are key because they guide visitors to the next step in getting to know your product.

Your CTA buttons should stand out and be easy to find. Put them where people can immediately see them, like at the top of the page. The text on these buttons should be clear and direct and make people want to click. It should tell visitors exactly what will happen when they click.

The design of your CTAs should be eye-catching, using different colors or designs to stand out on the page. Strong CTAs can make a big difference on your landing page, leading visitors through the process and encouraging them to take the next step. For more on effective CTAs, check out heartbeat's advice on UI design tips.

Social proof

On your SaaS landing page, social proof plays a crucial role. It's based on the idea that people are influenced by others' actions. When you show numbers, stats, and other signs of your product's popularity, you're using social proof. This approach builds trust and shows visitors that many others have benefited from your product.

Social proof can include:

  • Total number of users or customers.

  • The count of companies using your product.

  • Positive reviews and ratings.

  • Awards or recognitions received.

Incorporating social proof effectively can greatly enhance your landing page's ability to convert visitors. By showcasing your product's popularity and reliability, you boost trust and confidence in your solution. Remember, the key is to choose social proof that resonates with your audience. Always ensure the data you present is current and accurate. For a deep dive into using social proof in branding, explore heartbeat's insights on branding stages.

Trust indicators

Trust indicators are another vital component of your SaaS landing page. They help to allay any doubts potential customers might have.

Effective trust indicators include:

  • Secure website badges.

  • Links to your privacy policy.

  • Customer testimonials or reviews.

  • Industry certifications or awards.

  • Recognizable logos or brand partnerships.

  • Contact information like phone numbers or email addresses.

These indicators give your product credibility, encouraging users to take the next step. For this reason, it's essential to choose relevant trust indicators for your audience and keep them up-to-date. For more about building trust in your brand, look at the strategies heartbeat uses on its process page.

Easy navigation

Easy navigation is crucial for a successful SaaS landing page. It ensures visitors can find what they need quickly and effortlessly. Good navigation is intuitive and user-friendly, with a well-displayed menu and clearly labeled categories and links. 

Your landing page structure should be straightforward, enabling visitors to find information easily without endless scrolling or confusing menus. See how heartbeat implements easy navigation in their design by visiting their work showcase.

Contact information

Including contact information on your SaaS landing page is key to building trust and credibility. It offers potential customers a way to reach out and connect and shows your willingness to engage and assist. Contact information can include:

  • A phone number for direct calls.

  • An email address for detailed queries.

  • A contact form for streamlined communication.

  • A live chat function for instant support.

Offering various contact methods caters to different preferences among visitors. Some might opt for a quick call, while others may email or use a contact form. Integrating multiple contact options increases your chances of engaging potential customers. For an example of well-integrated contact options, see heartbeat’s let's talk page.

Responsive design

In today’s digital age, responsive design is crucial for your SaaS landing page. It ensures that your website adjusts its layout and design to fit any device, whether a desktop, tablet, or smartphone. This adaptability is essential as more people access the internet using various devices.

A responsive landing page should feature a clean design, clear text, and a layout that adapts to different screen sizes. Buttons and links should be easy to tap on mobile devices, and the navigation menu must be accessible across all platforms.

Incorporating responsive design enhances the user experience, increasing the likelihood of conversion. To see responsive design in action, check out the seamless layout adjustments on heartbeat's main website.

At the end of the day…

In this article, we've explored essential elements like headlines, product visuals, unique value propositions, user testimonials, CTAs, social proof, trust indicators, easy navigation, contact information, and responsive design. Separately, each component plays a vital role in crafting a landing page that resonates with your audience and encourages them to take action. By weaving them together,  you set the stage for a website that not only draws in visitors but also engages and converts them effectively.