Brand and product design for B2B companies that have outgrown their first identity
Your team understands the product from the inside. Buyers need to see what makes it different and why it matters to them. We connect that understanding with a distinctive identity, then carry it into the website and product experiences your team needs next.
Give a complex product a distinctive character
Start with what your company changes for its customers and where its current identity falls short. We work with your team to choose a creative direction and carry it into the applications that matter next. The first scope can focus on the identity, the product experience, or a connected part of both.
See the work behind the direction
Explore the HYROS identity, product, and website work to see how a creative direction carries across applications.
Founders rely on uswhen stakesare high
Seven designers. Eight years together on average. No juniors. No account layers. Senior perspective, modern tools. We build the foundation. Scalable system you can evolve without us.
Not our words - theirs
A direction your team can build on
We find what the design needs to express, choose the important places to show it, and help you carry that direction further.
Start with what matters
We explore where the experience needs attention and what the design should help people understand and feel. That may mean shaping the identity, working within it, or bringing brand and product together. If brand is the starting point, Sprints start from $35K. We aim to take the Brand Sprint from start to finish in a month and do everything we can to make that happen.
Make the direction tangible
We choose the customer encounters that matter most and work through them. The result gives your team a foundation and examples to build on, rather than a standard list of deliverables.
Keep building together
We can help carry the direction into more of your website, product, and materials, working alongside your team or staying as your design team.
The process
Your product. Your team. What's strong. What's missing. We find the gaps fast and close them. That's the process.
The team
Meet the senior designers who will lead the work. We agree on the creative problem, the first scope, and the applications your team needs before the project begins.
FAQ
What does the first project cost and how long does it take?
Can design guarantee funding?
What do we receive?
Who will work with us?
Selected Clients
$55M financing · 2026
digital learning platform
$60M Series B · 2023
AI for healthcare interactions
Initial $325M Series F · 2021
graph database platform
The group behind FDUSD
digital asset infrastructure
US$11M Series A · 2022
wealth management platform
Cybersecurity firm
white-hat security services
$73M Series B · 2024
telecom-as-a-service platform
$19M Series A · 2024
attack surface management
$12M Series A
customer-facing analytics
$66M initial capital · 2019
blockchain infrastructure
Formerly Stonks
private-market investing platform
Series D · 2022
neobanking for SMEs